The founder

Built by a wrestler, not a lab

Safir started in a high school wrestling room in Jericho, Long Island, with a 16 year old who was tired of ingredient labels he could not pronounce.

  1. The question

    Why corn syrup?

    Cutting weight and training twice a day, one thing kept bothering him: why does every performance drink on the shelf start with the cheapest possible ingredient?

  2. The build

    The drink he actually wanted

    Real electrolytes, lion's mane, and organic fruit for flavor. Nothing hidden, nothing he could not pronounce.

  3. The standard

    Every ingredient earns its place

    Both parents are physicians, and nothing ships without their review. If it does not make you better, it does not go in.

  4. Today

    Hand-bottled in New York

    Small batches, three flavors, and stick packs with or without creatine for the road.

  5. I wanted a drink I would be proud to hand a teammate before a match. That is the only standard that matters.

    The founder

The founder

Made by an athlete, vetted by physicians

Safir started with a 16 year old wrestler who wanted cleaner hydration between matches. His parents are physicians. They review every formula before anything ships.

Creator program

Film your bottle, get paid in product

Post a video with your bottle, tag @SafirHydration, and get 20% off your next order. Every month the best video, judged on creativity and effort, gets a full refund plus a free case.

See how it works