The Founder
Built by a Wrestler, Not a Lab
Safir started in a high school wrestling room on Long Island, with a 16-year-old who was tired of ingredient labels he could not pronounce.
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The Question
Why Corn Syrup?
Training twice a day, one thing kept bothering him: why does every sports drink on the shelf start with the cheapest possible ingredient?
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The Build
The Drink He Actually Wanted
Real electrolytes, lion's mane, and organic fruit for flavor. Nothing hidden, nothing he could not pronounce.
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The Standard
Every Ingredient Earns Its Place
His parents go over every formula with him, and nothing ships until they have. If an ingredient doesn't earn its place, it doesn't go in.
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Today
Hand-Bottled in New York
Small batches, three flavors, and stick packs for the road.
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I wanted a drink I would be proud to hand a teammate before a match. That is the only standard that matters.
The Founder
The Founder
Made by an Athlete, for Athletes
Safir started with a 16-year-old wrestler who wanted cleaner hydration between matches. His parents go over every formula with him before anything ships.
Creator Program
Film Your Bottle, Get Paid in Product
Post a video with your bottle, tag @SafirHydration, and get 20% off your next order. Every month the best video, judged on creativity and effort, gets a full refund plus a free case.
See How It Works