Hand-bottled in New York
Pick the honest one.
Three flavors, ready to drink or as a stick pack. Money back within 30 days, and orders over $50 ship free from New York.
The villain
Meet the villain
The neon drink on the shelf was built for a price point, not for the person drinking it. Cheap sweeteners, artificial color, and a label you need a chemistry degree to read. We built the opposite.
The evidence
High-fructose corn syrup Cheap sweetener
Where it hides: Often the first or second ingredient in a shelf sports drink.
It is the cheapest way to make a drink taste good. We sweeten with raw organic honey and cane sugar instead, and keep it to 11g.
Artificial dyes Shelf appeal
Where it hides: That unnatural blue or red is usually a petroleum-derived dye like Red 40 or Blue 1.
Color should come from fruit, not a lab. Safir uses none.
Natural and artificial flavors Vague label
Where it hides: Four words that can hide a long list of lab-made flavor compounds.
We flavor with real organic fruit, and we say exactly what is in it.
Proprietary blends Hidden amounts
Where it hides: A single line that groups ingredients so you cannot see how much of each you get.
Our full panel is printed on every bottle, in plain english.
Safir vs the neon stuff
Same shelf, opposite priorities. Here is the honest side by side.
A typical sports drink
Safir
Sweetener
High-fructose corn syrup
Raw organic honey and cane sugar, 11g
Color
Artificial dyes
From organic fruit, no dyes
Flavor
Natural and artificial flavors
Real organic fruit
What it adds
Sugar and caffeine
Creatine, electrolytes, and lion's mane
Label
Proprietary blends
Full panel, plain english
How it is made
Mass produced for price
Hand-bottled in New York