Built by a 16-year-old wrestler.

I'm Brad Safir. I'm 16, I wrestle for Jericho High School, and I started Safir Hydration out of my house.

Here's the truth about most hydration drinks: they're sold to you on hype and color, not on what's actually in the bottle. I'd flip a label over and see a list of stuff I couldn't pronounce. I grew up in a house where reading the label was normal (my dad's a radiologist, my mom's an ophthalmologist), so that always bugged me.

So I built the thing I actually wanted to drink. Real fruit powders. Creatine. Lion's mane. Electrolytes. Sweetened with organic stevia, no artificial sweeteners, no mystery powders. Three flavors: Piña Colada, Strawberry Lemonade, and Passionfruit.

It's made for the people I train with. Wrestlers, gym goers, and anyone who turns the bottle around and reads it before they drink it.

That's the whole idea. It's not just calories. It's the ingredients.

This started as one kid, a blender, and a label maker. It's still me running everything: the formula, the orders, the DMs. Thanks for being early.

Brad, Founder