Our story

Hydration, done the hard way

The drinks on the shelf were not good enough: corn syrup, artificial dyes, and vague natural flavors. So we did it the hard way instead.

  1. The problem

    Engineered for a price point

    Most sports drinks are built around the cheapest possible ingredients, not the people drinking them. Corn syrup, artificial dyes, and vague natural flavors.

  2. The answer

    Small batches, real ingredients

    Every bottle is hand-bottled in small batches in New York. We control every step and never cut a corner to scale faster or sell cheaper.

  3. The label

    Readable, start to finish

    Raw organic honey, creatine monohydrate, electrolytes, lion's mane, and organic fruit. Every bottle, every batch.

  4. The mission

    The brand you trust

    We are not trying to be the biggest hydration brand, just the one you would hand a teammate before a match.

  5. Drink safer. Train harder. Stay Safir.

What's inside, what's not

In every bottle

  • Raw organic honey
  • Creatine monohydrate
  • Electrolytes
  • Lion's mane
  • Organic fruit

Never in it

  • Corn syrup
  • Artificial dyes
  • Artificial sweeteners
  • Mystery blends

Full ingredient panel on every product page.

The founder

Made by an athlete, vetted by physicians

Safir started with a 16 year old wrestler who wanted cleaner hydration between matches. His parents are physicians. They review every formula before anything ships.

Creator program

Film your bottle, get paid in product

Post a video with your bottle, tag @SafirHydration, and get 20% off your next order. Every month the best video, judged on creativity and effort, gets a full refund plus a free case.

See how it works